# How each site tool works

> Step-by-step guides for every tab in the site workspace — Overview through Search Console.

Canonical: https://crawlwise.site/docs/tools

Guides

One guide per tab. Each step has its own annotated screenshot — click any image to zoom in.

- [Verify a new site](https://crawlwise.site/docs/tools/site-verification): New sites start as Not verified. Audits, crawls, keywords, backlinks, domain, and competitors work without verification; rank tracking, monitoring, local SEO, and AI visibility require it.
- [Overview](https://crawlwise.site/docs/tools/overview): Start here after you pick a site. If the notice at the top says to verify the site, complete the site verification guide first — then come back to the sidebar and quick actions.
- [Full site scan](https://crawlwise.site/docs/tools/crawl): Run a full scan before Site structure or the cross-page checks. Those read from your latest finished scan.
- [Site structure](https://crawlwise.site/docs/tools/structure): Same three check groups as a single-page audit, applied across every URL the full site scan reached.
- [Keywords](https://crawlwise.site/docs/tools/keywords): Search expands from your topic, not an exact match. Filters narrow what comes back.
- [Ranks](https://crawlwise.site/docs/tools/ranks): Verify the site on the overview first, then create a list, add keywords, and Check now — in that order.
- [Backlinks](https://crawlwise.site/docs/tools/backlinks): Load the profile once (data under 7 days old is free), refresh when you need current data, then work through the tabs and filters.
- [Domain](https://crawlwise.site/docs/tools/domain): Enter a domain and markets, price the run, then read the estimates and compare them with your real clicks.
- [Local](https://crawlwise.site/docs/tools/local): Verify the site first, then pick a business, open a section, and run the priced action you need.
- [Competitors](https://crawlwise.site/docs/tools/competitors): Adding domains is free within your limit; credits spend only when you run a comparison or ask for suggestions.
- [AI visibility](https://crawlwise.site/docs/tools/ai-visibility): Set your brand and questions, run a scan, then read the answers and the gaps.
- [Monitoring](https://crawlwise.site/docs/tools/monitoring): Check your plan, add pages to watch, then open the diff when an alert fires.
- [Search Console](https://crawlwise.site/docs/tools/search-console): Connect Google for free measured data, inspect URLs, then use queries in Ranks.