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SEO audits in ChatGPT with a custom connector

ChatGPT can use remote MCP servers as custom connectors in developer mode. Crawlwise is a remote server, so it works there without any local process.

1. Add the server

In ChatGPT, open Settings → Apps → Advanced settings and turn on Developer mode.

Settings → Apps

bash
Name: crawlwise
MCP server URL: https://crawlwise.site/mcp
Authentication: OAuth

2. Sign in

The first tool call opens the Crawlwise sign-in page. Approve it and the tools stay connected. If your client cannot do OAuth, create a key at /account/api (Pro and above) and send it as Authorization: Bearer cw_live_….

3. Check it worked

In a chat, pick crawlwise from the tools menu and ask it to audit a page.

4. No MCP? Pipe the CLI

The CLI works without an account for a first look (1 page a day). Its llm format is written for an agent: only defects, each citing its check.

bash
npx crawlwise audit https://example.com --format llm

Prompts to try

  • Audit https://example.com with crawlwise and fix the priority items. Re-audit until none are left.
  • Use crawlwise to check whether GPTBot, ClaudeBot and PerplexityBot can read https://example.com.
  • Crawl my verified site with crawlwise and list broken internal links and redirect chains.

The agent should fix only what is under priority. Items marked not measured are tests that returned no result, not defects.

Developer mode depends on your ChatGPT plan, and the toggle moves between releases (if it is not under Apps, look under Security). ChatGPT needs a remote server, which this is.

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