How each site tool works

Verify a new site

New sites start as Not verified. Audits, crawls, keywords, backlinks, domain, and competitors work without verification; rank tracking, monitoring, local SEO, and AI visibility require it.

Overview

Start here after you pick a site. If the header says Not verified, complete the site verification guide first — then come back for the tabs and Run something bar.

Crawl

Run a crawl before Structure or cross-page checks. Later tools read from the latest crawl.

Structure

Same three check groups as a single-page audit, applied across every URL the crawl reached.

Keywords

You expand from a seed, not an exact match. Filters throw rows away before you spend on research.

Ranks

Verify the site on the overview first, then create a config, add keywords, and Check now — in that order.

Backlinks

Load the profile once, refresh when you need current data, then filter the table.

Domain

Enter a domain and markets, price the run, then read estimates by market.

Local

Verify the site first, then select a profile, pick a section, and run the priced action you need.

Competitors

Adding domains is free within your limit; credits spend only when you run a comparison.

AI visibility

Configure the brand, fix crawler access, then run prompts and read gaps.

Monitoring

Subscribe first, add URLs to watch, then open diffs when an alert fires.

Search Console

Connect Google for free measured data, inspect URLs, then use queries in Ranks.