Competitors
Competitors
Add rival domains and compare the same metrics side by side with yours.
Adding domains is free within your limit; credits spend only when you run a comparison or ask for suggestions.
Step by step
Step 1. Add a competitor domain
How to use it: Type the rival domain under Add competitor, set Markets (such as us,gb) and press Add competitor. Adding is free, up to the per-site competitor limit.
Step 2. Or get suggestions
How to use it: Press Suggest competitors to see up to 20 domains we think compete with you. The price is shown before anything is charged, and adding one is free.
Step 3. Run the comparison
How to use it: Once you have a competitor, the page shows what the comparison will cost with a breakdown, and Run comparison appears top right. Press it to fetch the same metrics for you and them.
Step 4. Read the gaps
How to use it: Gaps has three tabs — Link gap, Keyword gap and Content gap. Keywords they rank for that you do not are seeds for research; save the best into rank tracking. Export as tasks turns the gaps into a to-do list.