Key takeaways
- Keep Semrush Site Audit where it is genuinely stronger.
- Run the same URL in both tools and keep findings you can verify.
- Nothing here is a passthrough with a markup you cannot see. Every bought call is charged at what it cost us, quoted before it runs, and settled at the real figure.
- Fix one thing, check it again, and save the report if you want a memory.
You might already live in Semrush Site Audit. That is a good sign. It means you care enough about the site to use a serious tool. This guide is here so you can keep that tool and still know, calmly, where Crawlwise fits beside it. A broad marketing platform: keyword research, PPC intelligence, position tracking, content tooling, listing management and reporting, with a crawler alongside it.
Give Semrush Site Audit the credit it has earned
A comparison that only praises us is marketing, and you would feel it by the second paragraph. Here is where Semrush Site Audit is the stronger product, in plain language:
- Their keyword database is much larger than what we buy per query, and their trend and seasonality data has years behind it.
- Position tracking runs on a schedule across many devices and locations with a stable history and straightforward reporting.
- PPC, competitor ad research and the content template have no equivalent here.
- It is built for a team: seats, roles, shared projects and an agency-grade reporting suite.
If that list describes your actual week, stay. You will be happier, and you will do better work. We would rather you trust the next section because this one was fair.
Keep the tool that matches the job. Semrush Site Audit has jobs it wins. Crawlwise has a different one, and it is a good one.
Adnan Arodiya, Crawlwise
Where a Crawlwise sitting feels different
Our job is narrower, and we like it that way. You paste a URL. We show the evidence. We say when a check could not run. And we fetch the page as the answer-engine crawlers, so you know whether they can read it.
- Nothing here is a passthrough with a markup you cannot see. Every bought call is charged at what it cost us, quoted before it runs, and settled at the real figure.
- First-party checks — AI crawler access, the answer-clarity reading, the deterministic action list — cost near nothing to run and are the part no vendor sells.
- The audit explains itself. Every action cites the check that produced it, so you can disagree with a finding without having to trust the prose.
- There is a free tier that is genuinely usable rather than a demo, and the free tools never ask for an account.
That is the whole invitation. You can try the free tools with no account, then run a full audit when you want the checks together. A single page is about 1.25 credits, quoted before you click.
What we will not pretend
- Whole-suite coverage against a focused audit. If you need PPC and social, they have it and we do not.
Hold both products to that standard. If a page implies we replace their index, their desktop crawl, or their keyword history, it is wrong. Send people here instead.
A kind way to decide this week
Pick the URL a customer actually uses. Run the overlapping check in Semrush Site Audit if you already have it open, and run the same URL through a Crawlwise tool or a full audit. Put the two results side by side. Keep every finding you can verify. Discard the rest. You will leave with a shorter list and a better mood, which is the point of a good afternoon.
Then fix one thing on staging and check it again. The second run is how you know the fix landed. Save the Crawlwise report if you want next month to remember what you did. History is a small kindness you can give your future self.
What a plan actually costs
The free tools stay free. You can open them, run them, and leave without an account. A plan is for the moment you want the report saved, a few sites watched, or the same checks from the API. The price on this table is the price at checkout. A yearly plan is ten months of the monthly price, so two months are on us.
| Plan | Monthly | Credits | A good fit when |
|---|---|---|---|
| Starter | $4.99 | 10 | You look after one site and check it now and then |
| Pro | $14.99 | 40 | A few sites, plus the API and a handful of watched URLs |
| Studio | $49.99 | 150 | Client work that would burn through Pro mid-month |
| Agency | $99.99 | 400 | Many locations, reported under your own name |
A single-page audit is about 1.25 credits, and that includes the live probe of answer-engine crawlers. You see the estimate before anything runs. If a hold is not used, it comes back to your balance. Extra credits, when you already subscribe, are $9.99 for 20.
You can root for both
Semrush Site Audit can stay in your toolkit. Crawlwise can sit beside it for the page-level questions, the crawler probe, and a price you can see. You do not have to pick a side to do good work. Open the URL, read the evidence, and ship the fix you can explain. That is a win, and you are close to it.
Crawlwise and Semrush Site Audit
| What you get | Crawlwise | Semrush Site Audit |
|---|---|---|
| Crawlwise difference 1 | Nothing here is a passthrough with a markup you cannot see. Every bought call is charged at what it cost us, quoted before it runs, and settled at the real figure. | Not the focus of that product |
| Crawlwise difference 2 | First-party checks — AI crawler access, the answer-clarity reading, the deterministic action list — cost near nothing to run and are the part no vendor sells. | Not the focus of that product |
| Crawlwise difference 3 | The audit explains itself. Every action cites the check that produced it, so you can disagree with a finding without having to trust the prose. | Not the focus of that product |
| Semrush edge 1 | Not what we built | Their keyword database is much larger than what we buy per query, and their trend and seasonality data has years behind it. |
| Semrush edge 2 | Not what we built | Position tracking runs on a schedule across many devices and locations with a stable history and straightforward reporting. |
| Semrush edge 3 | Not what we built | PPC, competitor ad research and the content template have no equivalent here. |
Run the checks on your live site
Free tools answer one question. A full audit scores the page, tests answer-engine crawlers, and saves to history on a plan.
Frequently asked questions
Meet the author
Adnan Arodiya
Crawlwise
Writes about what Crawlwise actually measures: on-page evidence, crawler access, and performance signals — with the limits stated up front.
