Best generative engine optimization (GEO) tools: trackers, checkers and auditors

“GEO tool” now covers products that do very different things. Some watch what answer engines say about you. Some test whether their crawlers can reach your pages. Some read the page itself. Buying a tracker when your problem is a blocked crawler is the most common expensive mistake in this space, so this list is sorted by job, not by brand.

The three jobs

• Trackers run your prompts through ChatGPT, Perplexity, Gemini or AI Overviews on a schedule and record whether you are mentioned or cited. They measure the outcome.
• Checkers test whether GPTBot, ClaudeBot, PerplexityBot and the rest can fetch your pages. They measure the first cause.
• Auditors read the HTML those crawlers receive: titles, structured data, canonicals, whether the page states its answer plainly. They measure the next causes.

The tools, side by side

Trackers: Profound, Otterly.AI, Peec AI and SE Ranking

Profound is built for larger brands. Its trial runs 50 prompts daily for seven days across ChatGPT, Gemini and AI Overviews; Enterprise tracks up to nine answer engines, and both include agent analytics for AI-sourced traffic. Enterprise pricing is custom.

Otterly.AI is the most transparent on price: Lite is $29 a month for 15 prompts, Standard $189 for 100, Premium $489 for 400, each covering ChatGPT, AI Overviews, Perplexity and Microsoft Copilot, with Claude, AI Mode and Gemini as paid add-ons.

Peec AI tracks brand performance across ChatGPT, Perplexity and Gemini and offers a free trial; we could not read its prices, so we do not state them. SE Ranking sells AI search tracking as an add-on to a full SEO suite, which makes sense if you already pay for the suite.

All of these are good at what they do. None of them can tell you, on its own, why a page is never cited.

A tracker tells you the answer engines are quiet. A crawler check tells you whether they could ever have read you.

Adnan Arodiya, Crawlwise

Checkers: is the crawler getting through?

A checker fetches your page as each AI crawler and reports what came back. That matters because robots.txt is only half the story: a CDN rule, a firewall or a bot-protection challenge can stop GPTBot or ClaudeBot before robots.txt is ever read. Cloudflare’s AI Crawl Control shows which AI services visit a Cloudflare zone and lets you allow or block each one, which is the right view if you are on Cloudflare and want it from your own traffic.

The free Crawlwise AI crawler check works on any site: it reads robots.txt the way each crawler does, then fetches the page as about 17 AI crawlers and reports per crawler whether it got through. From a terminal it is one free command, npx crawlwise ai-crawlers https://your-site.com.

Auditors: what does the crawler receive?

Once a crawler gets through, the page has to be worth quoting. squirrelscan runs 299+ rules, including agent-experience checks such as llms.txt and LLM parsability, and it is free and open source. Crawlwise audits the server HTML for titles, canonicals, structured data, hreflang and whether the page states its answer plainly, with every finding citing its check. Neither renders as much as a browser-based crawler: Crawlwise does not render JavaScript at all, so a client-rendered page looks thin to it. Most AI vendors do not document JavaScript rendering for their crawlers, so the server HTML is the safe thing to audit.

Where Crawlwise fits, honestly

Crawlwise is a checker and an auditor first. Its AI visibility check asks ChatGPT, Claude, Gemini and Perplexity about a keyword and records whether you are named, but one check is a snapshot, and there is no composite GEO score, readiness percentage or letter grade. If you need daily tracking over hundreds of prompts with share of voice against competitors, Profound, Otterly.AI or Peec AI is the better tool. If you need to know why the answers never mention you, start here. The full list of checks is on the rules page.

A sensible order

1. Run a crawler check on your homepage and your best page. Fix any block first.
2. Audit those pages for what the crawler receives.
3. Only then pay for a tracker, so the trend you watch reflects your content, not a firewall.

npx crawlwise audit https://your-site.com

That command audits one page a day free with no account. To run it from an agent, CI or the MCP server, see integrations.

What a plan actually costs

The free tools stay free. You can open them, run them, and leave without an account. A plan is for the moment you want the report saved, a few sites watched, or the same checks from the API. The price on this table is the price at checkout. A yearly plan is ten months of the monthly price, so two months are on us.

A single-page audit is about 1.25 credits, and that includes the live probe of answer-engine crawlers. You see the estimate before anything runs. If a hold is not used, it comes back to your balance. Extra credits, when you already subscribe, are $9.99 for 20.

Sources

Vendor pages were read on 2026-10-09. Prices and plan limits change without notice, so check the original before you buy anything on the strength of a number here.

• Profound — Pricing
• Otterly.AI — Pricing
• Peec AI
• SE Ranking — Subscription plans
• Cloudflare Docs — AI Crawl Control
• squirrelscan