Crawlwise and SEO Site Checkup: keep the one that fits the job

People ask whether they should leave SEO Site Checkup for Crawlwise. The honest answer is usually no, and also not “stay forever and ignore the page in front of you.” A long-running instant checkup that has grown into a monitoring suite. A hosted tool that scores a page against more than 70 SEO factors, with plans from $39 a month adding weekly score monitoring, keyword tracking, uptime and speed monitoring, and LLM brand-visibility tracking. This piece is the friendly version of that trade-off, written so you can choose with a clear head.

Give SEO Site Checkup the credit it has earned

A comparison that only praises us is marketing, and you would feel it by the second paragraph. Here is where SEO Site Checkup is the stronger product, in plain language:

• It tracks brand mentions across AI engines on the Webmaster plan and up. We tell you whether a crawler can read the page; they tell you whether the answer engines are naming you.
• Keyword position tracking, competitor comparisons, uptime monitoring from several locations and site speed monitoring come in one plan, with seats for a team.
• Every paid plan includes unlimited single-page analyses, so checking a hundred URLs costs the same as checking one.
• It has been doing this for more than a decade, and a single score is a quicker thing to hand a client than our list of findings.

If that list describes your actual week, stay. You will be happier, and you will do better work. We would rather you trust the next section because this one was fair.

Keep the tool that matches the job. SEO Site Checkup has jobs it wins. Crawlwise has a different one, and it is a good one.

Adnan Arodiya, Crawlwise

Where a Crawlwise sitting feels different

Our job is narrower, and we like it that way. You paste a URL. We show the evidence. We say when a check could not run. And we fetch the page as the answer-engine crawlers, so you know whether they can read it.

• We do not reduce the page to a score. We publish the checks and how many of them ran, so a missing measurement is never counted as a pass.
• Their free checkup allows one website check a day before it asks you to sign up. Our free tools ask for nothing, and run as often as you like within a rate limit.
• We fetch the page as GPTBot, ClaudeBot, PerplexityBot and Google-Extended to see whether each one gets through, which is a different question from whether a model mentions you.
• Plans start at $4.99 a month against their $39, and API and MCP access come with Pro for scripting the same audit.

That is the whole invitation. You can try the free tools with no account, then run a full audit when you want the checks together. A single page is about 1.25 credits, quoted before you click.

What we will not pretend

• Their brand-visibility tracking measures what the answer engines say about you. Our crawler checks measure whether they can read you. Those answer different questions, and neither replaces the other.

Hold both products to that standard. If a page implies we replace their index, their desktop crawl, or their keyword history, it is wrong. Send people here instead.

A kind way to decide this week

Pick the URL a customer actually uses. Run the overlapping check in SEO Site Checkup if you already have it open, and run the same URL through a Crawlwise tool or a full audit. Put the two results side by side. Keep every finding you can verify. Discard the rest. You will leave with a shorter list and a better mood, which is the point of a good afternoon.

Then fix one thing on staging and check it again. The second run is how you know the fix landed. Save the Crawlwise report if you want next month to remember what you did. History is a small kindness you can give your future self.

What a plan actually costs

The free tools stay free. You can open them, run them, and leave without an account. A plan is for the moment you want the report saved, a few sites watched, or the same checks from the API. The price on this table is the price at checkout. A yearly plan is ten months of the monthly price, so two months are on us.

A single-page audit is about 1.25 credits, and that includes the live probe of answer-engine crawlers. You see the estimate before anything runs. If a hold is not used, it comes back to your balance. Extra credits, when you already subscribe, are $9.99 for 20.

You can root for both

SEO Site Checkup can stay in your toolkit. Crawlwise can sit beside it for the page-level questions, the crawler probe, and a price you can see. You do not have to pick a side to do good work. Open the URL, read the evidence, and ship the fix you can explain. That is a win, and you are close to it.