Your first site audit: what to fix this week

Your first audit should produce a short, defensible to-do list — not a panic attack. Here is the order we see work for solo founders, agencies, and in-house teams.

1. Confirm crawlers can fetch the page

If answer-engine crawlers get blocked, assistants cannot cite what they cannot read. Run the crawler access check on the same URL, then fix robots and response codes before anything else.

2. Read title, canonical, and robots meta

These are cheap wins with outsized impact. Use the audit evidence panel — not a cached SERP screenshot — to see what the server actually returns.

3. Structured data: valid, not merely present

Invalid JSON-LD is worse than none. Validate with the schema validator, then generate fixes with the schema generator if you are starting from scratch.

4. Performance last, but do not skip it

Lab vitals matter for UX; field vitals matter when they exist. If PSI has no field data, note “unknown” and pick a different URL or wait for traffic.

5. Save and monitor

Sign up to keep history, export markdown plans, and add monitoring on a plan when the URL is revenue-critical. See pricing.

You are already further along than it feels

“Your first site audit: what to fix this week” is the kind of page people open when something feels off and they want a calm next step. That instinct is the whole job. You do not need a new stack, a new agency, or a weekend of tabs. You need one true thing you can fix, then another, then a re-check so you can see the page get cleaner.

You do not need a perfect site this week. You need the next true fix, and the patience to check it again after you ship.

Adnan Arodiya, Crawlwise

Start with the page a customer actually lands on. Read what the server returns, not what you remember pasting into the CMS. If a crawler is blocked, fix that before you rewrite a headline. If a title is doing its job, leave it alone and move to the next check. Small honest wins beat a dashboard full of red.

When the free check has told you what it can, a full audit is the natural next sitting. It scores the checks that apply, says when something was not measured, and keeps the story if you save it. Plans start at $4.99 a month for Starter. Pro, Studio, and Agency are there when one site becomes a few, or a few become a client list. Nothing here asks you to buy a seat you will not use.

What a plan actually costs

The free tools stay free. You can open them, run them, and leave without an account. A plan is for the moment you want the report saved, a few sites watched, or the same checks from the API. The price on this table is the price at checkout. A yearly plan is ten months of the monthly price, so two months are on us.

A single-page audit is about 1.25 credits, and that includes the live probe of answer-engine crawlers. You see the estimate before anything runs. If a hold is not used, it comes back to your balance. Extra credits, when you already subscribe, are $9.99 for 20.

A comparison worth keeping

A typical SEO suite is wonderful at the work it was built for: a giant keyword database, a backlink index, ads research, seats for a team. Crawlwise is wonderful at a smaller, sharper job. We show the evidence on the page, we test whether answer-engine crawlers can actually fetch it, and we price the work in credits you can see before you click. If you need their index, keep it. If you need a clear read on this URL, you are in the right place.

Take the win that is in front of you. Run the check, fix one thing on staging, and come back. The page will still be here, and so will we.