Blog
Stories, workflows, and evidence-first SEO
Practical posts on audits, free tools, and answer-engine crawlers — written to be checked, not believed.
Site audits
Your first site audit: what to fix this week
Run one URL, read the evidence, fix in this order, then re-audit before you ship bigger changes.
Answer-engine crawlers
Five crawler-blocking mistakes that hide your best pages
Blocking training bots is not the same as blocking retrieval. Here is how to tell what you blocked.
Free tools
Using Schema markup generator before you publish
Build JSON-LD for supported page types, with required-field checks, ready to paste into your head.
Free tools
Using Meta tag generator before you publish
Title, description, robots directives, and canonical in one HTML snippet.
